Goodwood Museum and Gardens, Inc.
1600 Miccosukee Road
Tallahassee FL 32308
Contact Information
Address 1600 Miccosukee Road
Tallahassee, FL 32308
Telephone (850) 877-4202 232
Fax 850 8773090
E-mail goodwood@goodwoodmuseum.org
Web and Social Media
Donate Directly to this Organization http://www.goodwoodmuseum.org
Donate to this Orgs Endowment Fund at Community Foundation http://www.cfnf.org/index.cfm?p=ways-to-give
The Main House
At A Glance
Organization's type of tax exempt status Exempt-Other
EIN Number 31-1539800
Year of Incorporation 1996
Financial Summary
 
 
Projected Revenue $657,500.00
Projected Expenses $657,500.00
Mission Statement
Goodwood's mission is to preserve and operate its historic Main House and gardens as a cultural and educational resource for our community and visitors alike.  Goodwood is famous for its Main House's unique architecture, superbly restored interior, original furnishings, and for its magnificant gardens and grounds, all of which hold the history of North Florida.  These assets exist for the benefit of our community today and to improve life in Tallahassee tomorrow.
Needs Statement

1.Making Goodwood a historic site destination of statewide and regional significance.  The history to be experienced and learned at Goodwood is of great importance to Tallahassee, our state and our region.  Historic Goodwood must be interpreted, preserved, and marketed expertly

2. Goodwood as a center of gardening excellence.   Goodwood’s heirloom and historic gardens are horticultural and cultural resources of great value to Tallahassee, our state, and our region, and must be stewarded and cultivated expertly. 

3. Making investment in the physical core of Goodwood.  There exists hundreds of thousands of dollars in improvements needed for Goodwood’s physical facilities, including the water tower, along with the heating, cooling, and electrical systems.

4.   Ensuring Goodwood’s financial health and sustainability.  We seek to be in a financial break-even debt free status by 2020.

 5. Board and Staff Development. Continue recruiting Board leaders with new and refined professional and personal experience, skills.  Concurrently, staff development and high priority expansion is key to complement the added capacity of the Board. 

 
 
 
 
 
 
Impact Statement
  • Goodwood Main House Museum & Gardens  Goodwood is one of the great historic treasures of Florida and of the South.  The antebellum main house is an architectural gem, filled with furnishings that mostly are original.  The property has witnesses, and today helps to tell the stories of, every era of modern Florida-the territorial period, statehood, succession and the Civil War, Reconstruction and Jim Crow, the 20th century, and today.  Each year, a minimum of 4,000 visitors (local, nationally and internationally) visitors tour the main house and gardens.  The main house tours are docent led and an audio-led tour is available for the grounds and gardens.
  • Garden Symposium   The gardens of Goodwood are nationally recognized for their heirloom quality and the use of native plants.  To the garden novice or the master gardener, these gardens captivate and encourage learning, exploration, and research.  The annual Garden Symposium capitalizes on the gardens’ beauty, history, and reputation to draw a diverse audience to this one-day educational seminar.
  • Monthly Education Series  The Monthly Education Series uses the unique environment of the Goodwood main house and grounds as a setting for a series of lectures (First Fridays) to inform and inspire novices and professionals alike. With the assistance of local experts, programs cover a wide variety of topics.  First Fridays, offered the first Friday of each month September to May, consist of nine events and attract 900 people a year.
  • Seasonal and Historical Celebrations  Goodwood hosts family celebrations and other events to elevate awareness of Goodwood's historical, cultural, and social value.  These celebrations include a Halloween Festival and an annual Old Fashioned Springtime Celebration (both of which feature no-tech games, scavenger hunts, activities, food, and tours of the grounds), concerts during the Christmas holidays featuring Voces Angelorum, and most recently its Goodwood Jams, a celebration of Goodwood and its grounds through music. 
  • Blended Lives  Built on the belief that an understanding of one’s history is essential to the pursuit of greater ethnic and racial understanding, the Blended Lives program is an experiential education program that broadens meaningful connections to the collective history of blacks and whites in our region.  Begun in 2000, Blended Lives is a collaborative effort between Goodwood Museum & Gardens, the Taylor House Museum, the John G. Riley House Museum, and the Leon County School District.  
Background Statement
Goodwood was one of the first properties in the State of Florida to be listed in the National Register of Historic Places  It began in the early 1830s as a corn and cotton plantation that ultimately encompassed 2,400 acres. In the 1920s the estate underwent major renovations, securing its place among the fine homes of the Country Estate era. Today, the estate totals just under 20 acres in the heart of Tallahassee and boasts 20 built features dating from ca. 1835 to 1925.  
Over 95% of the collection of artifacts have remained in the Main House since the middle of the 19th century, passed down from owner to owner. It has some of the oldest frescoed ceilings remaining in the South. Time and again, we hear that Goodwood is as fine as or finer than house museums in Savannah, Charleston, Natchez and New Orleans. Visitors will also enjoy strolling through Goodwood’s historic gardens and their breathtaking heirloom roses, and the tens of thousands of daffodils planted in "Bulb" lawns, a very popular way to plant bulbs in the 1800s but rarely seen today.
Service Categories
Museums
Areas of Service
Areas Served
Areas
In a specific U.S. city, cities, state(s) and/or region.
Leon
Gadsden
Jefferson
Goodwood Museum & Gardens serves Tallahassee and surrounding areas including all of Florida and southern Georgia and Alabama. 
CEO Statement/Executive Director Statement
Although Goodwood still faces financial challenges, steady progress is being made including the following accomplishments in 2013:
1. Holding the Gowns of Goodwood exhibit in partnership with FSU, displaying a collection of gowns of the former first ladies of Goodwood which helped to increase admissions by almost 30%.
2. Launching a 10-stop audio garden tour where visitors can now download a free application to their smart-phone or check out an MP3 player from the Visitors Center.  The addition of this tour broadens the visitors experience and take-away from Goodwood.
3. Facility rentals and memberships are ahead of annual projections.
4. For all of 2013,  Goodwood has made regular monthly reductions in our existing long term debt.
Description
The gardens of Goodwood are nationally recognized for their heirloom quality and the use of native plants.  To the garden novice or the master gardener, these gardens captivate and encourage learning, exploration, and research.  The annual Garden Symposium capitalizes on the gardens’ beauty, history, and reputation to draw a diverse audience to this one-day educational seminar.
 
In 2013, Goodwood presented its 11th Garden Symposium, featuring Rick Darke, a widely published photographer and lecturer focused on regional landscape design, planning and conservation.  He presented a lecture on "The Layered Landscape: Balancing Culture and Ecology in Today's Gardens."
Category Arts, Culture & Humanities, General/Other Historic Preservation & Conservation
Population Served Adults, General/Unspecified, General/Unspecified
Program Success Monitored By The Garden Symposium has, in its 10-year history, always generated operating support for Goodwood.  Success is measured through ticket sales, repeat patrons, and maintaining sponsors year to year.
Description Built on the belief that an understanding of one’s history is essential to the pursuit of greater ethnic and racial understanding, the Blended Lives program is an experiential education program that broadens meaningful connections to the collective history of blacks and whites in our region.  Begun in 2000, Blended Lives is a collaborative effort between Goodwood Museum & Gardens, the John G. Riley House Museum, and the Leon County School District.  Each year approximately 2,000 fourth grade students, and about 100 eleventh graders, participate in this program at Goodwood.
Category Education, General/Other Educational Programs
Population Served Children Only (5 - 14 years), Adolescents Only (13-19 years), Adults
Program Success Monitored By Evaluation forms for all fourth grade teachers of every participating class are provided after the event is completed in order to provide feedback and critiques.  We seek feedback on knowledge and helpfulness of the staff, logistics, level appropriateness of the combined lessons, coherence of the lessons, and transportation.
Examples of Program Success
Testimonial of Shelia Costigan, Executive Director of The Foundation for Leon County Public Schools:
   "As a volunteer at the Goodwood Museum at this year's event [2012], I was able to witness first-hand the incredible organization of the program and the intensity that live history demonstrations bring to educational moments. Children in attendance were completely mesmerized by the actors portraying historical figures and transported back to another time in history when they toured the Goodwood mansion and grounds.  From exploring antiquities to understanding the mansion culture of the 1800's, 4th grade students were treated to an historical adventure that helped them understand the racial disparities that existed at the time....We are blessed to have this kind of field trip embedded in the LCS Black History Unit." 
Description An important part of Goodwood's mission is to preserve, operate, and make available as a cultural and educational resource an iconic local resource-the antebellum Main House, its unique and importance architecture, its superbly restored interior and original furnishings, and the magnificent gardens and grounds, all of which are redolent of the past 170 years of Tallahassee.  Almost 20 acres of what once was 2,400, this property has witnessed, and today helps to tell the stories of, every era of modern Florida --territory, statehood, secession and the Civil War, Reconstruction and Jim Crow, and the 20th century.
Category Arts, Culture & Humanities, General/Other Museums
Population Served General/Unspecified, ,
Program Success Monitored By At present, Goodwood tracks all paid visitors to the Main House through receipts, and their places of origination through logbooks. The Main House and grounds average over 4,000 visitors a year. In the past 14 months, visitors have represented 39 different states and 17 foreign countries.
Description Goodwood is a resource for many in our community.  We offer the use of our facilities and grounds at a substantial discount to all nonprofit organizations in an effort to support local cultural, educational, and community groups.  In 2011 alone, Goodwood hosted more than 6o nonprofits for events, at reduced or no cost, including AbilityFirst, American Cancer Society, A Women’s Pregnancy Center, Big Bend Homeless Coalition, Big Bend Hospice, Community Foundation of North Florida, Cornerstone Learning Community, Ducks Unlimited, Elder Care Services, Florida Center for the Performing Arts, United Partners for Human Services, Foundation for Leon County Schools, Four Oaks Community Church, Freedom Church, Goodwill of the Big Bend, Joanna Francis Living Well Foundation, John G. Riley House Museum, John Paul II Catholic High School, Junior League of Tallahassee, Legal Aid Foundation, Tallahassee Area Chamber of Commerce, Tallahassee Memorial Hospital, Trinity Catholic School, Tallahassee Ballet, Tallahassee Garden Club, United Partners for Human Services, United Way of the Big Bend, and Visit Tallahassee.
Category Public, Society Benefit, General/Other Public, Society Benefit, General/Other
Population Served General/Unspecified, ,
Program Success Monitored By Goodwood has a full time Director of Events who monitors the type of events booked at Goodwood.  For the past consecutive three years, Goodwood has seen an increase in Goodwood's facilities for use by local cultural, educational and community groups.  Goodwood also tracks the number of new groups that fall within this category, as well as maintains information on repeat events at Goodwood.  Indeed, several well-known community events for local non-profits occur at Goodwood each year.
Description The Goodwood Education Series uses the unique environment of Goodwood as a setting for a series of lectures (First Fridays) to inform and inspire novices and professional alike on topics pertaining to the grounds/gardens to the unique objects found in the main house.  First Fridays, offered the first Friday of each moth September to May, consist of nine events, and is free of charge for the local community.
Category Arts, Culture & Humanities, General/Other
Population Served , ,
Program Success Monitored By Topics are monitored by attendance to determine if topic should be continued and/or expanded.  Also monitored by audience engagement.
Program Comments
CEO Statement/Executive Director/Board Comments
Board Chair
Board Chair Mr. Rick Barnett
Company Affiliation Barlow Barnett & Fronzack
Term Dec 2009 to Dec 2013
Email rbarnett@bfbarchitects.com
Board Members
NameAffiliation
Mr. Jim Ashlock Retired Executive
Mr. Sidney C. Bigham, IIIAusley & McMullen
Ms. Martina Brawer Nonprofit Executive
Ms. Caroline Conway Comcast
Mr. John Gandy Principal, John Gandy Events
Mr. Fred Gaske Retired Historic Preservation Professional
Ms. Carol Atkins Goughnour Community Volunteer
Ms. Tina Hunter Retired Educator
Ms. Evie Hutchinson Volunteer
Ms. Gineen Krafft Community Volunteer
Mr. Emory Mayfield Vice President, Capital City Bank Group
Ms. Angela O'Bryant Community Volunteer
Ms. Anne Phipps Volunteer
Ms. Audrey Post Educator/Journalist
Mr. Stewart Proctor Principal, Structure Commercial Real Estate
Mr. Michael Rayboun Rayboun & Mulligan
Ms. Rose Rodriguez Tall Timbers Research
Ms. Anella Schomburger Principal, A la Nella, Inc.
Ms. Susan Thomas Educator-Leon County Public School System
Ms. Kathryn Travis Goodwood Volunteer Curator
Mr. Charles Tunnifcliff Attorney-Florida Department of Business Regulation
Ms. Jana Walling Retired Accountant
Ms. Mahaska Whitley Retired Educator
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 23
Hispanic/Latino 1
Native American/American Indian 0
Board Demographics - Gender
Male 9
Female 15
Governance
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 80%
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Under Development
Percentage Making Monetary Contributions 70%
Percentage Making In-Kind Contributions 65%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 12
Standing Committees
Advisory Board / Advisory Council
By-laws
Communications / Promotion / Publicity / Public Relations
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Education
Executive
Finance
Nominating
Personnel
Operations
Collections
CEO Comments
Goodwood's strategic plan incorporates a plan to continue to build a high-caliber, diverse Board of Directors.  We are continuing to recruit additional board members in order to bring new and different professional and personal experience, skills, and expertise to benefit Goodwood's planning and operations.  Since October of 2012, Goodwood added 7 new board members who each brought a new and different skill set to the board, and are already helping to address and tackle the challenges Goodwood has faced over the past couple of years. 
Accordingly, due to the additional of new board members, our percentages related to board donations is increasing, and we expect to see those percentages rise with end of year giving by our newest board members.  Our board members each are hands-on in all fields of operations at Goodwood.
Executive Director/CEO
Executive Director Ms. Beth Lewis
Term Start Jan 2013
Email blewis@goodwoodmuseum.org
Experience Beth, a Tallahassee native, joined the Goodwood team in March 2012 overseeing membership and development.  Prior to moving back to Tallahassee, she practiced law in Massachusetts and Rhode Island.  She also served on the boards of the Pawtucket Foundation (RI) and the Junior League of Rhode Island, focusing on development and fundraising for both boards.  She has a B.A. from the University of the South and a J.D. from Stetson University College of Law.
Former CEOs
NameTerm
Mr. Fred Gaske May 2011 - Nov 2011
Mr. Andrew H. McLeod Nov 2011 - Dec 2012
Senior Staff
Title Director of Facilities and Horticulture
Experience/Biography Mike has 16 years of experience in horticulture, including seven years at Goodwood and the operation of Herrin Nursery, a wholesale plant nursery in Quincy, FL.  Mike has developed and implemented programs for containerization, irrigation, pesticide application and land management.  Mike has a B.A. from Tulane University.
Title Director of Rentals and Special Events
Experience/Biography Before coming to Goodwood, JoAnn owned and operated the Carriage Shop, a local retail clothing boutique, between 2001 an 2012.  She has served as an active community volunteer and leader holding leadership positions with the Junior League of Tallahassee, Tallahassee Junior Museum (now the Tallahassee Museum) and Goodwood.  JoAnn has a B.A. from Emory University.
Staff
Full Time Staff 4
Part Time Staff 4
Volunteers 50
Contractors 0
Retention Rate 0%
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
NonManagement Formal Evaluation Yes
Non Management Formal Evaluation Frequency Annually
Plans & Policies
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 1
Date Strategic Plan Adopted Aug 2012
Management Succession Plan? No
Organization Policy and Procedures No
Nondiscrimination Policy No
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Awards
Awards
Award/RecognitionOrganizationYear
Best Wedding VenueRowland Publishing/Tallahassee Magazine2013
Fiscal Year
Fiscal Year Start Jan 01 2013
Fiscal Year End Dec 31 2013
Projected Revenue $657,500.00
Projected Expenses $657,500.00
Endowment Value $122,000.00
Spending Policy Percentage
Percentage (if selected) 4%
Form 990s
9902012
9902011
9902010
Audit or In-House Financial Documents
IRS Letter of Dtermination
Detailed Financials
 
 
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201220112010
Foundation and
Corporation Contributions
$0$0$0
Government Contributions$5,009$24,000$35,722
Federal$0$0$0
State$0$0$0
Local$0$0$0
Unspecified$5,009$24,000$35,722
Individual Contributions$104,518$176,792$99,747
$0$0$0
($14,208)($56,222)($51,828)
Investment Income, Net of Losses$4,593$349$762
Membership Dues$41,817$32,250$46,937
Special Events$99,072$77,264$0
Revenue In-Kind$0$0$0
Other$0$0$19,335
Expense Allocation
Fiscal Year201220112010
Program Expense$294,380$296,400$366,125
Administration Expense$63,341$61,472$112,456
Fundraising Expense$4,780$19,867$58,073
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses0.670.670.28
Program Expense/Total Expenses81%78%68%
Fundraising Expense/Contributed Revenue2%7%43%
Assets and Liabilities
Fiscal Year201220112010
Total Assets$6,485,752$6,641,131$6,804,633
Current Assets$70,887$79,689$192,795
Long-Term Liabilities$1,318,861$1,365,195$1,381,456
Current Liabilities$23,178$21,809$56,808
Total Net Assets$5,143,713$5,254,127$5,366,369
Short Term Solvency
Fiscal Year201220112010
Current Ratio: Current Assets/Current Liabilities3.063.653.39
Long Term Solvency
Fiscal Year201220112010
Long-Term Liabilities/Total Assets20%21%20%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
Organization Comments In 2012, the depreciation expense of the collections totaling $160,948.08 attributes to the net income of  negative $108,854.62.
Foundation Comments
  • Financial figures were taken from the Form 990's.
  • Contributions from foundations and corporations are included with total for individuals, as they are not separated in the audit or 990.
  • Top 3 funding sources are not reflected above as they are not indicated in the audit or 990.
  • Has an Endowment at the Community Foundation.
Additional Documents
State Charitable Solicitations Permit
View
Nonprofit Goodwood Museum and Gardens, Inc.
Address 1600 Miccosukee Road
Tallahassee, FL 32308
Primary Phone 850 877-4202 232
Donate with a credit card http://www.goodwoodmuseum.org
Donate to Endowment Fund at Community Foundation http://www.cfnf.org/index.cfm?p=ways-to-give
CEO/Executive Director Ms. Beth Lewis
Board Chair Mr. Rick Barnett
Board Chair Company Affiliation Barlow Barnett & Fronzack
Year of Incorporation 1996